google vegan

More people than ever are asking Google about veganism

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People all over the world are increasingly researching veganism, the latest data from the search engine giant Google shows.

According to Google Trends, search words and terms relating to veganism have all risen significantly in popularity over the last five years, as the vegan lifestyle has entered the mainstream.

Google uses a number out of 100 to represent search interest in a word or term, with a value of 100 representing peak popularity. Five years ago the word ‘vegan’ had a popularity score of just 38, but an increasing number of searches has led to Google’s search popularity score ranging between 85 and 100 for the whole of 2016 (peaking at 100 in May):




Similarly, the word ‘veganism’ has also seen a steady rise in global searches. Whilst for most of the last five years its search popularity lay between 30 and 40, in September 2015 a noticeable uptrend started and a peak of 100 was reached in May 2016:




The phrase ‘how to go vegan’, whilst a little more volatile, has also experienced an impressive search uptrend over the last year:




As for the countries most searching for the word ‘vegan’, Australia heads the list with Canada and the US in positions 2 and 3, and the UK at number 7. Here are the top ten countries searching for the word ‘vegan’:


  1. Australia
  2. Canada
  3. United States
  4. Germany
  5. New Zealand
  6. Austria
  7. United Kingdom
  8. Sweden
  9. Ireland
  10. Switzerland


If you would like to know which US and UK cities were the most active Googlers, Google Trends can tell us that too!

In the US the top three cities searching for the word ‘vegan’ were Portland, Seattle, and Los Angeles:


vegan cities us


Whilst in the UK it was Brighton, London and Bristol:


uk vegan cities


Interest in veganism is set to continue growing, as more and more people realise that it’s the smart and compassionate choice for animals, for the planet, and for our health. We’ll be sure to keep an eye on Google to bring you the latest vegan search trends!


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1 Comment

  1. Kari

    This is really exciting! I became vegan in the last year (also mostly whole foods based diet/limiting processed things) and it’s so exciting that many others are like me. I hope this starts to really impact the animal product industries-hit em where it hurts in the pocketbook. I hear at the moment in the US, plant milk is doing so well that 30-some congresspeople have signed a bill to try and change the definition of “milk” to include something related to cows so that soy/almond/hazelnut/oat and all the others wont be able to use the world “milk” in their advertising!

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